David
Lenk
Entrepreneur from Germany. Building and developing companies at the intersection of marketing, technology and new business models.
View profile↓Profile
Building companies.
Rethinking what exists.
David Lenk is an entrepreneur and managing director from Bavaria, Germany. After studying marketing and digital media, he began building his own companies early on and taking stakes in new business models.
His entrepreneurial work combines two perspectives: an operational understanding of customers, sales, teams and financial responsibility – and the question of how digitalisation, automation and artificial intelligence are changing business models, marketing and internal processes. This is not about following every technological trend. Technology becomes relevant where it opens up new possibilities, increases speed or creates a measurable entrepreneurial advantage.
His companies are rooted in the region. His entrepreneurial perspective, however, reaches well beyond it: he looks at new markets, technologies, partnerships and investments with a long-term view.
- Role
- Entrepreneur and managing director
- Based in
- Kemnath and Bayreuth · Bavaria · Germany
- Education
- B.A. Marketing and Digital Media
Companies & Investments
Marketing company for small and medium-sized businesses. Varia Plus increasingly combines strategy, creative work and performance marketing with technology, automation and artificial intelligence.
The aim is an understanding of marketing that unites creative quality with measurable impact and a modern technological infrastructure.
A scalable marketing model for small and medium-sized enterprises.
RegioNext bundles media production, digital advertising, technology and reporting into a standardised service model – making professional digital marketing systematically accessible to smaller companies as well.
Entrepreneurial activities in events and hospitality.
These include the Kindheitstraum Festival, established for more than ten years, and the Smile Bar in Kemnath. Hedonis represents an entrepreneurial field outside the classic technology and marketing environment.
Automation and artificial intelligence for businesses.
automatiks.io develops solutions that connect existing systems, automate recurring work and make new AI-based processes economically viable. The focus is not on technology for its own sake, but on its concrete impact within the company.
Holding company for bundling and developing the entrepreneurial investments over the long term.
The focus is on sustainable company building, new investment opportunities and the long-term development of the portfolio.
Entrepreneurial Perspective
Substance and progress
belong together.
For David Lenk, entrepreneurship means developing existing strengths while remaining open to fundamentally new possibilities. Good companies are not built on ideas alone. They need customers, working business models, clear responsibility and financial discipline. At the same time, technology and artificial intelligence are fundamentally changing how companies work, communicate and grow. This is precisely where his entrepreneurial interest lies.
Not every development deserves attention. But where new technologies improve business models, accelerate processes or create solutions that were previously out of reach, companies should understand early enough what is changing. The standard is therefore neither preservation at any price nor innovation for its own sake. What matters is what makes a company better in the long run.
- 01Understanding customers and markets
- 02Consistently developing business models
- 03Connecting marketing, sales and technology
- 04Using automation and AI where they pay off
- 05Thinking long-term, deciding entrepreneurially
Outlook
The right questions
open up new possibilities.
Companies change – and with them technologies, markets and opportunities. Beyond developing his existing investments, David Lenk is therefore interested in new business models, strategic partnerships and entrepreneurial investments – particularly where technology solves real economic problems. The standard remains the same: think long-term, act pragmatically and build companies with real substance.